Data Analyst

Job Summary

An excellent opportunity exists at The MathWorks for an experienced Web Analytics professional. You will be part of a global growing analytics team driving digital marketing efforts with data. You will collaborate with other digital team members, web product managers, developers, and marketing teams to drive implementation, interpret and synthesize data-driven experiences. Expect to lead and participate in creating the best possible user experience on the website - from defining and implementing measurement strategies that align with marketing and business objectives to delivering performance reports with actionable insights.

Responsibilities

• Work as an Adobe Analytics Implementation and Reporting specialist using Adobe Launch
• Audit the existing Analytics strategy and fine-tune implementation as needed.
• Deploy measurement strategies for Web Analytics data collection
• Implementing third-party script through Adobe Launch
• Have a continuous endeavor towards improving web performance and reducing redundant code
• Collaborate with global analytics team and Product Owners in North America
• Create release plans and processes, and adhere to them with ownership   
• Perform Adobe Analytics, Launch, and Target Admin level activities.
• Report suites setup, Data configuration, and collection setup, Data warehouse, and data feed setup.
• Contribute to delivering flawless implementation and reporting for Adobe Analytics projects.  
• Create web analytics reports to support decision making
• Able to create segments and calculated metrics for business requirements.  
• Coordinate with stakeholders and write clear requirements for implementation.

Minimum Qualifications

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
• Proficiency with JavaScript

Additional Qualifications

• Bachelor's degree in Math, Statistics, Computer Science, Engineering, or other relevant field required
• Must have experience working with a global team
• Hands-on experience in using Adobe APIs will be a plus
• Create effective reporting dashboards in the AA workspace which provide meaningful insights to internal product owners.
• Experience working with analytical software (e.g. Google Analytics, Adobe Analytics), CDP, website optimization tools for A/B and MVT (e.g. Google Website Optimizer, Adobe Target), and debugging tools (e.g. Charles, Google Developer Tools)
• Excellent documentation and technical artifact writing skills.
• Demonstrated problem-solving ability with emphasis on code optimization
• Experience debugging analytics/optimization campaign set-up
• Excellent written and verbal communication skills
• Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment
• Experience in managing the implementation of multiple marketing tags using Adobe Launch