Our marketing group includes industry experts and technical product managers, as well as teams around the world creating and producing marketing programs, campaigns, and communications.
“I like the dynamic aspects of my job. Depending on what I’m working on, I get to work with people with all sorts of interesting expertise…” [ more ]
Orla, Campaign Manager
“In my first three months of working at MathWorks I had more training than I did over the course of several years…” [ more ]
Rachel, Video Manager
“I’ve had the opportunity to build out a program that supports the next generation of scientists and engineers…” [ more ]
Lauren, Student Competition Manager
“I’ve enjoyed the hundreds of relationships I’ve established with our customers and partners around the globe…” [ more ]
Naomi, Publisher and Online Learning Program
“In my role as an industry manager at MathWorks I am involved in turning the latest industry trends into a reality…” [ more ]
Philipp, Industry Manager, Industrial Automation and Machinery
“The collaborative work environment has been key for my personal growth – working closely with so many…” [ more ]
Michelle, Head of MATLAB Product Management
Core Values
“Every individual has a voice at MathWorks. Regardless of level or title…” [ more ]
Becki, Senior Technical Recruiter
Working at MathWorks
Get an inside look at why MathWorks is an amazing place to work.
Awards & Recognition
See how our employees consistently rate us a top employer.
Meet the Marketing Teams
Product Marketing
Product marketing managers work closely with software development and sales to drive market opportunities for new and existing products. With knowledge of MathWorks products as well as customer needs, they:
- Prioritize and define product functionality with product development teams, and serve as subject matter expert for the product area
- Identify and drive new market opportunities
- Synthesize information about the market landscape, customer problems, and competitive products
- Develop technology road maps and product plans
- Create annual product plans and release plans, including positioning and marketing programs
- Provide tools, support, and direction for sales teams
- Create web and program content for customers, prospects, and customer-facing teams
Industry Marketing
Our industry marketing managers combine deep technical domain knowledge with clear vision for market and product development. Important skills include the ability to:
- Identify and incubate new market segments
- Evangelize MathWorks products
- Coach our sales teams on industry trends and technologies
- Look for the white spaces and underpenetrated segments
- Quantify market opportunities and develop business strategies
Education Marketing
More than 6500 colleges and universities around the world use MATLAB and Simulink for teaching and research. The Education Marketing team works with professors, researchers, and students worldwide in a range of academic disciplines.
Join the team that's helping the next generation of engineers and scientists to change the world. Use your skills to:
- Create and execute marketing programs to drive the successful use of our products with faculty, students, and researchers
- Engage students with competitions and support them with software, training, and mentoring to tackle the same technical issues as professional engineers
- Evangelize and drive greater adoption of our tools in education
- Develop new products and business models to reach new markets and opportunities
Marketing Communications
Attract. Engage. Convert. Use your analytical and creative powers to:
- Run marketing programs across the web, social platforms, and other digital channels
- Work cross-functionally to build compelling content, deploy campaigns, and analyze business impact
- Collaborate with sales and marketing teams around the world
- Create awareness and demand-generation programs targeting engineers, scientists, students, and researchers
Marketing Services
Support Marketing with Analytics, Design, and Process
- Execute digital marketing programs that support sales and marketing objectives
- Manage our website and help visitors effectively learn, purchase, and use MathWorks products and services
- Research and engage technology partners to accelerate customers' success
- Identify technology acquisition targets that align with strategic growth areas for the company
- Support Marketing with performance measurement, marketing systems, and data
- Provide creative services including visual design, content development, video production, and web development
- Examine and report on web analytics, working with stakeholders to use web analytics to refine marketing programs
- Support the marketing teams with learning and development resources
- Optimize and manage core business processes
Corporate Development and Partner Programs
These teams manage acquisition, technology licensing, and partner programs for MathWorks. Use your business acumen and leadership experience to:
- Source and execute acquisitions that align with strategic growth areas for the company
- Lead and manage cross-functional integration of acquisitions
- Negotiate technology licensing and other business arrangements
- Research and engage technology partners to accelerate customers’ success
- Manage our 500+ partner ecosystem
Get to Know Us
“I like the dynamic aspects of my job. Depending on what I’m working on, I get to work with people with all sorts of interesting expertise…” [ more ]
Orla, Campaign Manager
“In my first three months of working at MathWorks I had more training than I did over the course of several years…” [ more ]
Rachel, Video Manager
“I’ve had the opportunity to build out a program that supports the next generation of scientists and engineers…” [ more ]
Lauren, Student Competition Manager
“I’ve enjoyed the hundreds of relationships I’ve established with our customers and partners around the globe…” [ more ]
Naomi, Publisher and Online Learning Program
“In my role as an industry manager at MathWorks I am involved in turning the latest industry trends into a reality…” [ more ]
Philipp, Industry Manager, Industrial Automation and Machinery
“The collaborative work environment has been key for my personal growth – working closely with so many…” [ more ]
Michelle, Head of MATLAB Product Management
Core Values
“Every individual has a voice at MathWorks. Regardless of level or title…” [ more ]
Becki, Senior Technical Recruiter
Working at MathWorks
Get an inside look at why MathWorks is an amazing place to work.
Awards & Recognition
See how our employees consistently rate us a top employer.
Orla, Campaign Manager
“I like the dynamic aspects of my job. Depending on what I’m working on, I get to work with people with all sorts of interesting expertise—from different departments and all over the world. We collaborate on initiatives important to the company and in the meantime learn about the incredible ways customers use our products.”
Rachel, Video Manager
“In my first three months of working at MathWorks I had more training than I did over the course of several years in previous positions.
MathWorks does everything possible to make you feel welcome, knowledgeable, and prepared to make a contribution. I’m impressed with and thankful for the quantity, quality, and spirit of the training I’m getting here.
I’m thrilled to be part of an organization that sets its employees up for success and values the importance of ongoing learning over the course of your career.”
Gareth, Education Marketing Manager, Netherlands Office
“Every six months MathWorks accelerates the pace of engineering and science with new software releases, which is like letting kids loose in a candy store. I love MathWorks – every day I feel the magic of the company not only because of the outstanding products but because I'm surrounded by exceptional people, both professionally and personally. I can truly say that I feel part of a family.”
Lauren, Student Competition Manager
“I’ve had the opportunity to build out a program that supports the next generation of scientists and engineers and enables them to learn how to use MATLAB and Simulink to solve real world problems. The program has grown from only a few competitions to over 30 in just a few years.”
Naomi, Publisher and Online Learning Program
“I’ve enjoyed the hundreds of relationships I’ve established with our customers and partners around the globe. It’s fulfilling to hear about the amazing ways they are using MATLAB and Simulink and many of their personal experiences. I’ve found it quite rewarding to collaborate with them on new ideas and strategies to transform the future of education.”
Alan, Manager, Corporate Communications
“I joined MathWorks after a number of years in start-up companies. I was thrilled to find an environment that embodies so many of the great things about start-ups – the energy, creativity, and shared sense of purpose. Also, it’s especially rewarding to work with our customers to promote the extraordinary, life-changing things they do.
It’s a fantastic feeling to be able to say your company is helping make the world a better place.”
Corey, Industry Marketing Manager
Day in the Life of an Industry Marketing Manager – My typical workday:
MORNING: Grab an iced coffee from the company café and research the latest industry trends to see what companies are investing in machine learning and computer vision algorithm development.
LUNCHTIME: Lunch meeting with product marketing and engineering to explore new product ideas for the Internet of Things.
AFTERNOON: Meet with a channel partner to discuss an upcoming webinar. Finalize slides and demo.
END OF THE DAY: Call with Silicon Valley sales team to strategize customer visits and goals for upcoming trip, followed by a quick run at the gym.
Smile, Digital Marketing Specialist, MathWorks Beijing, China
“Together with a group of brilliant people, I’m offering great content to millions of MATLAB fans to help them to accomplish their work to improve our lives. From their positive feedback and gratitude, I know the value of my work and that I’m doing the right thing!”
Michelle, Head of MATLAB Product Management
“When I first joined MathWorks, I literally didn’t know the difference between sales and marketing. I’ve since learned so much about how to communicate and how to manage complex business strategy. The collaborative work environment has been key for my personal growth – working closely with so many smart and experienced people in sales, marketing, and engineering.”
Todd, Technical Recruiter
Core Values
“My favorite thing about MathWorks is being surrounded by incredibly smart people who want to hear my opinion just as much as everyone else in the room. No matter how senior you are, everyone discusses things as peers and works as a team to get the job done.”
Becki, Senior Technical Recruiter
Core Values
“Every individual has a voice at MathWorks. Regardless of level or title, every opinion is taken seriously as having the potential to shape the continued success of the company. MathWorks products help do great things for the world, and the people who work here know they are a part of that impact.”
Philipp, Industry Manager, Industrial Automation and Machinery
“In my role as an industry manager at MathWorks I am involved in turning the latest industry trends into a reality for our customers. Over the course of a typical week I meet with decision makers at innovation leaders in my industry to paint a picture of where MATLAB and Simulink can take them and enable our customer-facing engineering teams to implement that vision. I also capture industry-specific workflows and discuss new product ideas with product marketing and development. Working with so many different people and realizing practical solutions to challenges makes my job exciting every single day.”
