What Is Sentiment Analysis?

Sentiment analysis automates the classification of emotions or opinions in text. Learn more about what sentiment analysis is, why sentiment analysis is a powerful tool across many applications, and what the steps for automating sentiment analysis are, with a focus on data preparation and choosing the right classifier.

AI models are more accurate and flexible than traditional approaches. Discover the different AI models that can be used for sentiment analysis, including traditional machine learning models (such as decision trees) and deep learning models (such as convolutional neural networks and large language models). You will also learn how to take advantage of pretrained language models for sentiment analysis.