How to delete some specific rows in a cell matrix?

Lets say i have a cell matrix of A = {'youth' 'cool' 'poor' ;'youth' 'notcool' 'poor' ;'old' 'notcool' 'rich'}; i want to delete the rows which contains 'youth' , so that my remaining answer will be only A={'old' 'notcool' 'rich'}

Answer 1

[James Tursa]

r = any(cellfun(@(x)isequal(x,'youth'),A),2);  % Rows that contain 'youth'
A(r,:) = [];  % Delete those rows